Custom Branded Jotters: Have you ever observed that a small notebook can start something big? That little notebook can be just what your brand needs. Give it some thought. You are in a meeting. You see a nice notebook with a logo you know. Without saying a word, the brand comes to mind right away. That’s what people want to remember about a brand.
Don’t wrap regular gifts for clients and employees when you can give them a memo book that will leave a mark. There are many choices, such as fancy covers, bright colors, simple designs, and recycled paper. Choose one that fits the ethos of your brand. It’s like fashion for stationery. Let’s get rid of the generic and show off the brand voice.
Choose a cover that fits your style. Bound in leather for a traditional, professional look. A soft touch gives it a unique look. Spirals, hardbacks, and stitched edges all make various sounds. The kind of paper inside is also important: dot grid for artists, lined for list makers, and blank for dreamers.
Don’t just print a logo and be done with it. Add brand slogans, mission statements, or funny taglines. You may include a QR code that takes people to a special deal. Put business cards in the pockets. Put in a ribbon and an elastic fastening. Little extras say, “Hey, we thought of you.”
Materials that are good for the environment? Yes, please. When you use recycled paper, soy ink, or covers created from old materials, clients who care about the environment will notice. It’s a subtle way of showing that you care, and people like it. The packaging matters too—use a biodegradable wrap or a pouch that can be used again.
Free stuff during events. Gifts for new team members to welcome them. Trade show swag. Even gifts of thanks for loyal clients who have stuck with you through thick and thin. Custom jotters fit every moment perfectly.
These covers can hide stories. One group used personalized jotters to make meetings better. Everyone brought theirs, and ideas and sketches would later turn into real projects. Another company gave them to personnel who worked from home, and they began a trend on social media by posting their daily sketches. One jotter, a lot of ripples.
Branding is about both the big and tiny things. A well-made jotter gets more than just a quick look. If you want to know how to get your brand to stay on someone’s desk, consider tiny. Sometimes, the smallest book has the biggest message.